Newsletter - July 2013
July 2013 Mobile Pack for Salesforce

On July 30th, Salesforce boosted its mobile developer tools by launching a number of new Mobile Packs including one for The Mobile Pack for accelerates cross-platform app development when connecting to the Salesforce platform. With, you can build apps using a cloud-based visual drag-and-drop editor and easily connect to any Salesforce APIs. The Mobile Pack includes sample apps for OAuth authentication and a Contacts sample app that you can reuse.

Find out more...
Follow this straightforward tutorial to start building mobile apps with the Salesforce API today. at AT&T Devlab

Do you have a need to integrate voice into your mobile or web applications? Would you like better ways for your customers to communicate within your app? AT&T will be hosting another DevLab in Palo Alto on August 15th for a one-day in-depth API training on the AT&T Speech API and the AT&T In App Messaging From Mobile Number API.

We'll be there. In fact, the training will include building a complete mobile app using the platform with the AT&T In App Messaging API.

The event is free, but intended to be relatively small. Be sure to send an e-mail to to reserve your spot as soon as possible.

Find out more...
DevLab by AT&T - Silicon Valley

Wolters Kluwer Technology Conference

The team attended the Wolters Kluwer Technology Conference in Minneapolis, Minnesota. The 2-day conference covered a wide range of technologies including mobile. Donna Burke (Exadel VP) presented on "Are you ready for Mobile?". Max Katz ( Developer Relations) presented on "Disrupting Mobile Development: Cloud Tools". As part of his presentation, Max built a complete jQuery Mobile/PhoneGap app that he connected to 3rd-party APIs, the cloud database, and native device APIs.

Find out more...
Are you ready for Mobile? (slides)
Disrupting Mobile Development: Cloud Tools (slides)

Issues with Enterprise Mobility Today

As a result of our conversations with our customers, we've found these to be the biggest issues in enterprise mobility:

  1. Time to market
  2. Backend integration
  3. Security of mobile applications

Guess which platform addresses these concerns extremely well?

Find out more...
Addressing the Top 3 Issues with Enterprise Mobility Today (article)

Join Our Getting Started Webinar

To help all of the new recruits to, we sponsor a monthly intro webinar. (Of course, anyone can come!) The next one is right around the corner. It'll be Wednesday, August 7th, 11am Pacific. Sign up. We'd love to see you there.

Follow us on Plancast for all upcoming events.

Need Help?

If you need help, you can always contact us on the forum, via e-mail, Twitter, Facebook, or our blog.

Thank you,
Max Katz and the rest of the team

Pass this newsletter on to your friends and colleagues!

If you want to learn how Exadel (the creators of can help you in developing enterprise-level solutions, send an e-mail to

© Exadel, Inc.
1340 Treat Blvd., Suite 375, Walnut Creek, California 94597

Unsubscribe instantly.